I don't know what magical drug-like substance the Cinnabon people found and put in their cinnabons but MAN are they tasty! You just can't be happy with the Pilsbury tube after you try one. They're pricey but so rich and warm and gooey that you don't care. I hate spotting one at a mall or airport because the smell calls to me and I can't stop thinking about them until I'm eating one. Very highly recommended!