This large florist located at the busy intersection of 14th Street and 5th Avenue is a nice place to shop for flowers if you have a lot of money.
Ariston (sounds like Aniston) is a well-known and respectable institution that caters to magazines, celebrities and others that have money to spend. The store is spacious and features many different types of flowers. They also sell vases and other accessories. The flowers are expensive but make quite the impression. Go there if you need to impress someone of if you'd just like to make a special occasion, even more special.
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