George is such a pro, I was so impressed. He turned my nightmare, damaged, overly processed and brassy hair color into a sparkling natural looking blonde. The difference is astounding. Hard work, but He made it look so easy. He really took the time and energy to not only listen to what I wanted but to figure out what color would truly look great. George is so talented. He was able to really get the most out of my curly hair. The atmosphere at First Impression is hip, yet friendly and wonderfully unpretentious. What a great experience! Highly recommended!