Shame on you, Trice Jewelers. I recently learned that Trice Jewelers has some unethical procedures for their pricing. They tag their jewelry at twice the MSRP, and then advertise a 50% discount. No other jewelers in town price this way, and Trice is leading consumers to believe they're getting a non-existent discount. I don't know if this is illegal, but creating the illusion of value is certainly unethical! Here's my story:
My boyfriend and I are getting engaged, and he asked me to go shop for settings I like... (yay!) Envious of my friend's ring, I wanted to look at Simon G settings. I went to one jeweler, which had the ring I liked priced at $2100 (Simon G, Product# LP2027).
Then I heard Trice is having a 50-60% off sale, so I went to check them out, wanting the best value for my boyfriend. The exact same ring was tagged for $4180, but I was told they'd sell it to me for $2100!
Finally, I went to a third jeweler, who showed me the same ring (tagged for $2100) and then showed me the Simon G catalogue, with the listed MSRP for, you guessed it, $2100. Also, Trice's same sheisty mark-up applied to two other rings I had quotes for from Trice. Another Simon G Ring #MR1840 is tagged at $4840 and ""discounted"" to exactly $2420 (the MSRP).
As a consumer, I am insulted! I feel they're taking advantage of me just because I'm not in the industry and don't know the real value/MSRP. How can you tell me something is 50% off, only because you marked it up double? I think a 5th grader can do that math!
I am pleased to know that other jewelers in town are honest, and I think Trice's customers should be aware of this scandalous practice. I'd appreciate if you could publicly shame them for their dishonesty. For instance, maybe we could force them to have the catalogues/MSRPs on display until they learn their lesson!
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