I've been eating at New World Deli for years and every time I visit, I walk out with a smile on my face. The food is great (everybody knows about their Reuben but they excel in much more than that) and the service is always fast and friendly. You can have a beer or a nice glass of wine with your meal and they have live music on a regular basis. While the place is a ""deli,"" it does have a very nice comfortable feel that my wife and I enjoy before a movie or a show when we go on ""date night."" The owners, Greg and Sarah and their daughters are always there working the counter and the crowd. At lunch time, they take your name when you place your order. On one of our visits a while back, Greg had the packed dining room rolling when he sang a few verses of Simon and Garfunkles' ""Cecilia"" until Cecilia came to claim her sandwich. Unlike a lot of Austin restaurants, both local and chain, they really do a good job of making everyone who goes in there feel important.
Pros: Austin concept with great food, great service, and heart!
Cons: Only one location
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