I have been searching for over two months at various common name jewelry stores and have been blinded by the markup in designer rings and outrageous markup in jewel costs. I heard of the jewelry mart in Los Angeles and went to check it out with my mother, at first it seems overwhelming. If you have not done your research you will be lost and probably be conned into buying something you don't want. I had found Eli's to be in the top 3 of of my research and being located in the building right next to the parking garage we decided to visit Eli's first, funny thing it was the only place we went! Located away from the craziness of the lower street levels, Eli's is right off the Elevator and extremely quiet and secure that gives you a peaceful shopping experience. Eli is so warm and welcoming and will give you the run down of what he and his family have to offer, the options are endless. The diamond quality and selection that you have are remarkable! All the diamonds are highest of quality with almost no imperfections and a lot come laser inscribed! I found 4 rings that fit what I wanted, the second I mentioned what else I was looking for in the ring design...brother Raffi came out with his adorable daughter who is ""the boss"" of the place (adorable!). Raffi took my diamond that I had chosen and my ideas I had described and produced a high quality 3D custom design in a matter of a week or two! I touched up here and there to get what I wanted which was awesome! Then a wax mold was produced the gave me an actual view of the size etc. So great to see it before finished. The end result was breath taking! Raffi promised 99%....I got 150%, the ring and craftsman ship are stunning! It really builds uniqueness and a vintage soul to the ring that my fiance desired. On a side note, if you get to meet the mother your truly in for a treat! she coats the experience by establishing the warmth and security of how Eli's came to be the best Jewelry shop in my opinion. If you can't trust Eli's your out of luck, plain and simple.
Pros: Breathless high quality jewels and custom detail
Cons: None!
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