Just purchased my first Mazda - 09 Mazda3 Hatchback at Kings Mazda, and was really impressed at how they do things, i.e. how they sell, how they treat their [potential] customer. They are so unlike many other car dealers in Ohio and Kentucky in that they do not seem to practice hardsell, upsell and such sales tactics, instead they give you the facts and try to reach a true compromise in terms of the value you get.
Pros: Car selection, value of the deal, no-hassle and no-pressure purchasing process
Cons: none at this point
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