I live in Memphis and my girlfriend lives in Nashville, so when we first started 'thinking' about looking for engagement rings we had a look at a LOT of different jewelers in both cities. Jay Yontef, and his wife Adriane are by far the friendliest, most helpful, and most accommodating jeweler we spoke to. It was great to speak to someone who has experience and knowledge in both jewelery design and in gem stones rather than just a 'store clerk' who has a few rings he/she would like to recommend; which is what we experienced at Tiffany's.
Pros: Personal service, ease of doing business.
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