Be yourself: Write like you'd talk to a friend. Are you a burrito expert? Was this your first massage? Say so.\r
Think local: Mention the neighborhood and nearby attractions.\r
Play fair: Don't hold burger joints to the same standards as four-star restaurants.\r
Be specific: ""Perfectly crisp pizza crust"" is more helpful than ""tasty food"".\r
Give details: Specialty menu items? Unique spa treatments? Get the word out!\r
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