The concept is great ... on both 23rd Street and on the Upper West Side. Affordable tasty grilled burgers and wonderful custard shakes. The open out of doors seating on 23rd street and the efficiency of the production line. That said, I'm concerned about the quality control. Both locations are so crowded, burgers are coming off the line under-cooked. This has happened more than once with members of my group. I fear that the popularity of this place is causing a rush on food production. Not a good thing.
Pros: Yummy custard
Cons: Long waits
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