Wis. Admin. Code Trans. 139.03: Advertising and sales representations. (1) TRUTHFUL. The use of false, deceptive or misleading advertising or representations by any licensee to induce the purchase of a motor vehicle constitutes an unfair practice and is prohibited. In spite of this law, I attempted to purchase a vehicle that was clearly advertised at a specific sale price. While filling out the paperwork and indicating that I was a lawyer and paying cash for the transaction, I was told that the price was a ""mistake"" and that, if I wanted to buy the vehicle, I would have to pay almost three thousand dollars more for the car. In later discussions, I was told that the vehicle, which was removed from the lot after the attempted purchase, was sold ""an hour or two"" after I left the shop (in spite of the fact that it had been on the lot for ~150 days). This is a very suspect operation and I would strongly recommend going elsewhere if you are in the market for purchasing a vehicle.
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