A stone's throw from the 3rd Street Promenade and just off the 10 fwy in the heart of the city, Forme (Salon & Spa) is Santa Monica's best-kept secret (for now). This place is a little bit of serenity - just waiting to transport you out of the hustle and bustle of your daily life. Owned and operated by three of the area's best stylists who traded in their gigs working for other folks and built something new - utilizing all their knowledge and talents, and paying close attention to every detail and every amenity. Seriously. They've left nothing to chance. The waiting area is comfy and they have refreshments available right there for you. \r
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From the moment you walk in the door - everything about Forme is set up to help melt away the stress and worry of your day, your week, and let you just relax into a bit of pampering - and take some time out to be refreshed, renewed, revived... and beautified. There's a full-service spa set up for facials, waxing and massage, and - a variety of highly skilled stylists to choose from. Ixie (one of the owners) has been my stylist for years - she's absolutely gifted - to the point where I can walk in, sit down and just say ""do what you want"" and know that I'm going to walk out of there looking great (and that's been the case since my very first visit). She's got such versatility...with color, cut, etc. if I want a look that's edge-y or rockstar, she can do that, if I need something more subdued or just care-free, that's simple too. Whatever the case, she always helps me out by making my hairstyle easy to re-create on my own, and she never tries to sell me product or services I don't need or want!\r
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Best part: the prices are totally reasonable (especially when you consider what you get for the money!)... and Forme is an attitude-free zone...customer service is WONDERFUL. All of the staff is friendly, warm, engaging & real - without any of that over-the top syrupy sweetness or pretension (which I hate).\r
Pros: ample parking on the street or public lots for 3rd Street nearby
Cons: so many great services to choose from, I could waste the day away!!!
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