# Be conversational: Write it as if relaying your experience to a good friend.\r
# Be specific: Generalities like ""lazy service"" or ""tasty pizza"" leave people wanting more detail.\r
# Be yourself: If you're an expert on burgers, let us know. If this is your first-time massage, say so.\r
# Be fair: Comparing the city's top French restaurant to a neighborhood taco stand is just silly.
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