I'm a New York native and let me tell you- There's nothing Brooklyn, Manhattan, heck even upstate New York about this place. Any menu that includes avacado CANNOT be considered Brooklyn or even East coast. Heidi's is exactly like every other deli or sandwich place out here. Atlanta Bread and Panera anyone? Might as well just go there!
Pros: inexpensive
Cons: not a lot of variety, name doesn't match the rest of the experience
more