Comparisons to the Philly cheesesteak are not the issue with BB Sandwich Bar. The food is pre-made, there is no selection and the sandwich, quite frankly, is nothing to write home about. The fact of the matter is NYC does not have one restaurant serving a decent steak sandwich. As a result, the novelty of BB's product has attracted an undeserved buzz. Unless BB addresses its aforementioned shortcomings, people will eventually see the Sandwich Bar as a mere fad.
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