This new layout is horrible. I don't know who comes up with these ideas but totally makes no sense how they have changed it. Why would you ever put the bread in the 3rd aisle? Bread and frozen items should be the last items. Why have crackers in an aisle but snack packs in a completely different location several aisles later. I suppose it makes since from a marketing stand point but not from a consumer stand point. I get so frustrated trying to find things I just give up and leave. Good way to lose customers. Kroger needs to re-think who they are working for: The consumer!!!
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