DeCicco certainly is overpriced on many items. However, the meat is excellent and fresh (look at the butchers area - super clean). The Deli is also the best in the area. We had many instances where cold cuts purchased at shoprite smelled and had to be trashed (or returned) immediately after the purchase....the staff at shoprite is not as professional or caring as those working in DeCicco. The produce in DeCicco is way overpriced and not better than any where else....just "looks" prettier and cleaner set-up. One of DeCicco's other advantages is short lines, not because it doesn't get "crowded" but because the staff at registers are quick and bag all your items, unlike Shoprite and other grocery stores in the area. Bottom line, yes, they are overpriced, but the service and quality is great.
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