This is simple. They are extremely cheap. They are the freshest burgers I've ever tasted. They are fast, and the food is better quality. If you have never been to and In-n-Out come to the West Coast as soon as you can and try this place. They have a simple menu, but there is a hidden one as well, i.e. Animal Style. Also, the milkshakes are fantastic. Such a great family restaurant that I wish would take over the planet.