I go to Unique once a month for my bikini waxing and it varies between Brazillian and French/Deep Line depending on the season. They are always incredibly courteous, clean, and quick! $35 for a brazilian is very reasonable...plus the women talk to you during it (start a conversation about anything - the weather, how busy/not busy they are, where they live, etc), which makes it less awkward/painful, since it gets your mind off of the actual procedure. It never takes longer than 15 minutes. If you get the Sugar-based (non-chemical) wax, it is much less irritating, especially if you have sensitive skin. It just costs a little more. Also, in terms of ""double-dipping"" and other sanitary concerns (which one reviewer mentioned), you can ask for them to use a separate stick for each application, it just tacks on an additional $10 to the price. A better idea is just to reserve/purchase your own tub of wax for a lump sum of $25 and they keep it stored away for you. That way NO ONE else uses your wax. Adding these additional costs may seem steep, but if you think about it, a typical wax in NYC is usually $75-90, so it's not too bad. They always ask afterwards if I want my eyebrows done, but I give them a polite ""no thank you"" and that's the end of that.
Pros: Friendly, quick, relatively painless
Cons: Being 100% sanitary will cost extra $$