These guys are great.\r
1. They know their business. They are friendly, personable, easy-going, and helpful.\r
2. They rent world-class camera lenses and bodies. So I can rent a $1700 lens for $45 a weekend. Wow-factor!\r
3. They rent slide-to-digital conversion equipment.\r
4. They rent studio space for $40 an hour.\r
5. Sell used equipment as well.\r
The rental thing is the hook for me, but mostly, you feel very welcome in a store full of experts. I really enjoy these guys and their store.