With 95 Lakes in Highlands County, a frequent fisherman (or woman) needs lots of gear and Reds is the place to get it. As a division of The American Fisherman, Reds sells only high quality rods, reels, tackle and miscellaneous accessories. Reds sells custom rods built by master rod builder D.O. Norton, G Loomis, St. Croix and SAGE. They also sell custom tackle. While at Reds, you can find out about local fishing guides Don Norton, Nick DeSanta and Dalton Hundhausen. If you're just looking for worms or crickets, you can find them at Red's as well.
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