After checking out all of the grocery stores in Lincoln, I am convinced that Hyvee is by far, the best. Several of the stores have parking for expecting or new mothers (which is very much appreciated!), drive-up service and tons of great sales! The stores are always very clean, well-lit and have a wide variety. Busy times mean some good samples to help decide which fruits and deli items to buy and the bakery breads are definitely better than the bagged breads and are about the same price. Check out the baby and pet club - you receive a $10 off certificate after spending $150 and this is calculated before coupons so you can save with manufacturers coupons and still receive the full amount for your baby club purchase.