I too worked there for less than a year about 4 years ago. This entire operation was doomed from the start. The company used a typical start-up methodology by hiring idealistic young people out of college and older folks forced back in to the work force. There was so much turnover it was astonishing. The handful of good people there, largely from the recent college graduate group, did try hard and came up with some truly innovative methods to try to make the business a success. Moving the company to far-west NJ may have been cheaper than staying closer to NYC, and the building did fit the part (an old converted barn, silo and all) but it really is the sticks, and losing the chance to hire young motivated and cheap college grads in and around NYC hurt by limiting their hiring base to the desperate or just journeyman losers. It was an OK product at best, and then only at a lower price point, it was never a bet-the-house idea.
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