Honest and ethical people who really know their stuff! They are always friendly and welcoming and their prices are great even while their foods treats and other products are far superior to the usual stuff. These are local owners with many years serving the pets of Gainesville. One owner is the Founder of Gainesville Pet Rescue and the whole store is focused on good ethics. They also have a veterinarian clinic a doggie day spa and a very cool doggie bakery!