The owner is incredibly honest and will actually give you an estimate that is reasonable. He will also, as a returning customer, give you credit on services. I went in to get fluids flushed and an air filter replaced, and was able to watch as this was being done. He also vacuumed my car and gave it a wash (at no extra charge).
I also had my brake pads replaced, and was informed that the rotors would need to be replaced as well for maximum effectiveness (although the squealing on my car would have stopped with just the brake pads.)
This business will go the extra mile to get your car in good shape at fair prices.