This is a huge store filled with all kinds of party and craft items. Over the years I have found things in this store that I couldn't find in other ones. If you are looking for a specific thing, you are more than likely to find it here. One time I needed some things to go along with some costumes. I looked in some of the local party stores, but they did not carry what I wanted. But at Diamonds, I found everything I was looking for. Over the years I have bought craft items for class projects ( I'm a teacher) like glitter, felt, and decorative pieces. Everyone goes to Diamonds, the store that has been around for years.