Sales people were very helpful and not pushy at all. They were knowledgeable about all designer ring lines I asked about. I was able to complete a transaction over the phone, which was very convenient. The sales people remember who you are. You can have your rings/watches/all jewelry serviced there. They have a central location (in Nicollet Mall), but their operating hours could be expanded more into the evening. They have a variety of jewelery that expands from modern designers to estate jewelery. Overall, I think it's the best jewelery shop in the Twin Cities.
Pros: friendly staff, remembered customers, no buying pressure
Cons: daytime operating hrs, no website, downtown parking