There is something about talking to experts that just gets me excited. And seeing a store full of coffee-machine wonks - well, that is cool. I came in after doing extensive research on the internet, looking for an inexpensive espresso maching for my one-a-day americano habit. Even though I wasn't going to be dropping a lot of money (you can find some amazing machines in there), I was treated with respect and never felt that I was being cheap.
In fact, they are pretty interested in getting your the right machine for your specific needs, and they agreed with the direction I was already heading.
I was also left with the warm fuzzy feeling you get when you buy from an independent business. In today's world, that means something.
Each machine has a tag on it that lists the Pros and Cons. It all felt very up-and-up and I liked that fact they have an experts' viewpoint of the features and benefits of their products.
And I loved the silly, personal videos on the website! It let me know about the persopnality of the business and gave me a taste of their passion for their product.
My only suggestion: I had to ask some leading questions to the salesperson about accessories I'd need, asking if there were machines that might cost just a bit more but have better features, etc. - In other words I had to do the upselling myself, and I think the staff could do a better job with this, which would result in me, the customer, getting even better service and products!
Very happy and I will be back.
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