I am not from Jacksonville, I am from Nashville, and I recently went to Jacksonville by myself for a much needed vacation and was really surprised by the Landing.  I stayed on the south bank of the river and walked over the Main Street Bridge and did alot of shopping at the Landing.  They have a lot of stores and alot of sales.  Their food court is really good too.  And Id suggest taking your food outside to eat because you get a fab view of the water and Riverwalk.  The Landing is the place to go in downtown.  Im going back...
Pros:  convienent, beautiful scenery, cheap
Cons:  needs more stores, hard 2 find restrooms
                        
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