This is by far one of the most creative stores I have seen in a long time. The way it basically works is that you build a bear from scratch. You choose the kind of animal you want (no, not just bears) and then you literally build it up from scratch. You get to stuff it and can put in a sound (something like "I Love You:"). Then you get to put on accessories and name it.
I think it is a great present, but in my opinion, if you are going to get this for a children, you should take them and let them do it because at least half the fun is the actual experience of building it and going through the process. Kids that I've seen do this have this huge smile on their face and enjoy every second of it.
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