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Review content:
Dee, the multi-talented stylist at Aurbeautica, has relocated to 3 at 90 E. Third Street between 1st and 2nd avenues. (It's closer to 1st) Jessica and Carol are there, too. Call Dee at 646-385-6002 for an appointment.
Yelp Comments about Dee from his time at Aurbeautica
5 star rating
This is a GREAT new place off Broadway in the heart of Soho. Jessica Nash, the owner, is a talented stylist with many top-tier corporate , fashion, and beauty clients.
The other stylists are FAB - with a special mention to Dee who is a master when it comes to curly hair. Prior to Aurbeautica, I was going to Devachan with results that were anything BUT special. With the cuts that Dee gives me, I am told all the time how great my hair looks. And more importantly I think it looks fantastic. And I hear from a friend that his coloring work is great too.
If you need a great salon, with cutting edge style and technical expertise then look no further than Aurbeautica.
5 star rating
You won't find a better haircut for a better price in New York City! I've lived here for 5 years and will only let Dee cut my hair now.
5 star rating
After years of getting oddball, high maintenance haircuts in a cramped, messy Soho salon, I felt ready for a change and gave Aurbeautica a chance. I fell in love immediately with the space. It's upstairs from one of the busiest stretches of Broadway, but the salon is a quiet, spacious, airy loft with lots of natural light so you can actually SEE what's going on with your hair.
Dee, my stylist, listens to my wishes, offers great suggestions, and always achieves a versatile, sexy, natural style that looks great whether I blow-dry, air dry, or force it into some cockamamie 'do. His cuts are precise which on my longish, straight blond hair is really important. And the color! All I can say is that as a woman in my forties, I always pined for the sun-kissed, summery 12 year old hair of my youth, and he gave it back to me.
I don't walk out of Aurbeautica looking ""done"", I walk out looking FOXY! I think Dee would rather I be complimented for looking fantastic than for looking like I just got a haircut. It's all about the customer, not the stylists' ego. I've been going to Aurbeautica almost 2 years now, and I'm still a huge fan. My husband visits Dee too, and he works wonders on him as well. Check it out!
5 star rating
I LOVE my hair! I went from long platinum hair with pink and orange highlights to a short cut with my natural color all within an afternoon. Even after such a big change, my hair looks and feels much healthier and has won me so many compliments. I felt really comfortable in the salon, which helped me to make such a big change. Also, the team of stylists could not be more friendly; it is a true artist's space.
I highly recommend Aurbeautica!
Pros: Great cuts and color
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