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Businiess name:  J. Yontef Diamonds & Custom Jewelry
Review by:  citysearch c.
Review content: 
I heard about Jay through two of my co-workers, and decided to give him a call. I'm very happy that I did, and now my fiance has a beautiful ring to show for it! After visiting a few retail jewelers around Nashville, I was turned off by the noticeable forced salesmanship and their lack of truly unique rings. So after talking to Jay, I decided to start working with him on something original. Because Jay doesn't have a showroom, he can't sell you something that isn't exactly what you want. My fiance decided that she really liked the idea of an engraved band, and she had pointed out some rings with engraving that she liked. She also went with me to my first visit with Jay, but didn't know anything about my other meetings. There is one thing that you need to account for when working with Jay--because everything is custom and you are starting from scratch, it will be a longer process than if you bought a ring from a retail jeweler. This is no fault of Jays, just the nature of custom jewelry. From the beginning, we had talked about a time frame that I needed the ring, and he came through. On my second visit with Jay, he went through all the specific details and numbers that make a good diamond, and based on this knowledge, I'd say I could probably buy a diamond on my own if I wanted to. From there, he brought in three stones for me to choose from, and then we started working on the band. The engraving that we decided on was to go all the way around the band and have a ""leafed"" feel to it. Basing in on one of the rings my fiance had pointed out, we gave it to Jay's person who does engraving with a little creative license, and even though I wasn't sure what to think until I saw it, the band turned out perfectly! The people he works with are truly professional artists and do amazing work. Overall, Jay did a wonderful job making a completely unique ring for my fiance. We didn't want anything that someone else out there might have, and Jay came through. His pricing was very reasonable, and I'm confident that I could not have gotten anywhere near the same ring from a retail store. Pros: Unique, Extremely Knowledgeable, Competitive Pricing

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