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Businiess name:
The Chicago Diamond and Jewelry Exchange
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Review by:
citysearch c.
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Review content:
I just purchased my engagement ring for my fiance, and my experience with CHIDEXX was so refreshingly different from every other jeweler I visited. Let's face it - the vast majority of diamonds shoppers are at a disadvantage the moment they set foot in a jewelry store; it's nearly impossible to become as knowledgable as the individual working behind the counter who has made a career of selling diamonds. At CHIDEXX, the playing field is leveled thanks to what owner Kevin likes to call ""transparency"". CHIDEXX makes their profit in the form of a brokerage fee that is clearly disclosed to the customer. They make a fair, reasonable profit that keeps them in business while the customer gets a diamond that they would never be able to acquire from a traditional jeweler. Amazingly, traditional jewelers don't seem to realize that their customers can hop onto the internet and view the current prices of a myriad of diamonds. Every traditional jeweler that I visited told me that it was impossible to get the diamond I wanted for the prices I saw online. They invariably insisted on telling me what I was looking for and that I needed to settle for less. My fiance-to-be requested that I not purchase my diamond online (so I could see it first-hand before deciding whether it was right for her), so CHIDEXX provided the best of both worlds; the service and expertise of a traditional jeweler and the prices that I knew were fair. When I first called CHIDEXX, they asked ME what I was looking for. After describing the diamond I wanted, they asked me to tell them the price range that I expected. I mentioned the range that I was seeing online, and they said they could help me (I can't tell you how refreshing it was to hear that). The final result is that my fiance is wearing a BEAUTIFUL ring that costed me much less money than I would have paid at a traditional jeweler. Kevin and Shari are helpful, knowledgable, and VERY personable and maintain focus on the customer. Bottom line: Do your homework, shop around, but don't buy your diamond from anywhere else until you've checked out CHIDEXX; you WILL NOT be disappointed.
Pros: Transparency, amazing value, wonderful staff
Cons: Other jewelers will have to catch on at some point
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