Not everything in this store is organic and natural, but they carry plenty of organic options. Imagine my delight when I purchased "Sweet corn hand-picked by the Ute Indians of Colorado" last week. It was the best corn I had ever tasted! They also carry plenty of "mainstream" foods so you don't have to worry about losing "mainstream" variety. A great plus is that the employees are ever-so helpful and provide service with a smile, which is a HUGE requirement with me.