I found these guys buried in the back of one of those huge diamond and gold discounters on 5th Avenue. Their space may be tiny, but their discounts are substantial. For instance, they will do 30% on most name brand watches. Heavy hitters like Rolex and Panerai are not cut that deeply but they certainly will beat Tourneau and Wempe on price and (in my opinion) knowledgeable service.
I bought a $1700 name brand watch (retail) there for $1150 including shipping. They delivered quickly and I felt like I had a bargain.
They have an awful web site (reason for 4 not 5 stars) but dealing with them over the phone and fax worked well for me.
Need a watch? Give them a chance to help you.