Welcome to Wind River Outdoor Company (WROC) - Wyoming’s premier specialty outdoor and fly shop. WROC is located on the eastern front of the most rugged and isolated wilderness area in the Lower 48 – the Wind River Mountain Range. Full of trout, small and big game, and more trails than a person could hike or bike in a lifetime, this area allows our staff to be a wealth of knowledge for outdoors people across the Country. The WROC team is tough, honest, and genuine, with a desire to help customers. At WROC, our motto is simple – be the best in everything we do and offer. That means we are knowledgeable, genuine, sincere, and honest in all dealings with all our customers near and far.