Wild Bill is an old hippie, and he knows it. That's why this store is fun to visit. It's full of all sorts of random old stuff, none of which is useful but some of which would definitely be fun to have around. He has a lot of old concert posters and large photographs of various people. Most of the stuff there is pretty random and I don't even remember what it was...I got an obscure stuffed animal from the 80s called a Phitt, which is just a white puff with heart-shaped eyes. Oh, and of course I have to mention the exterior, which is what the place is famous for (and which was in danger of being destroyed a little while back). It's covered in murals of random historical and entertainment figures put together in sometimes unlikely combinations. It's colorful and a fun historical landmark of sorts in for Middletown.