Whimsy is a very nice gift shop located in downtown Madison. It is on Main Street, and there is parking available on the street in front, or on any of the surrounding side streets. The store is very nicely decorated and they carry a good selection of gifts that are in keeping with current trends, from note cards and stationery to jewelery, candles and bath products. Everything in this store looks very nice. The employees are very friendly and will help you with your purchases.