This is a local bicycle shop where you can purchase the bicycle, have it repaired, and also buy accessories. The people who work there give you personalized attention, let you try out the bicycle by taking it out for a ride, and can usually give you a good deal if you ask. Don't expect the cheaper bikes you would find at a department store though. These bikes are good quality and you will pay higher prices for it (although worth it if you are serious about bike riding). They also give you a free maintenance check within couple months after purchase.