Upon entering the store you'll notice a very fun environment, some tutles in a pond and a very friendly atmosphere. I was helped immediately and given an opportunity to set up an eye exam for a future visit as the optomitrist had just left for the day (I showed up near closing). I went to my appointment with my husband, picked out some glasses and talked a while with the sales rep. He was really friendly, helpful and knowledgable. I just don't think you can get customer service like this from most chain stores. This place seems like they want to keep you as a customer, not just take your business. My husband and I each had an eye exam. We chose the following special, 1 pair of glasses full price, the other pair half off, a free pair of glasses (all with the more difficult to scratch lenses on them) and contacts for a year - the total was $609.00. Seriously the best deal I've had in about a decade. Great customer service, excentric decor and great prices!!! I highly reccomend this place!!!