The other day I needed to buy a new hairbrush, so I decided that venture into the local Ulta store. I had been there a few years back, but at the time had not found it super special. However, this time, maybe because I care about these things more, I found it to be a mecca of beauty products! You could literally spend hours in there looking and wishing for all the money in the world to buy everything your heart desires. I also found that their drugstore brands aren't that much more expensive then other places, yet they seem to have the most recent products put out by the lines, including my favorite, Rimmel. I did buy a hair brush and signed up for their membership card (free ladies!), which got me $3.50 off of my $11 brush. I will definitely shop there again!