The food here is terrific. The cheesecake, yes, is fabulous, but quite honestly I usually never have room for it after the innovative dishes.
Everything at the Cheesecake Factory is BIG: big, bold tastes, big menu, big cheesecakes, and, yes, big crowds & a big wait for a table. The food however, is delicious, and the appetizers are also worth springing for; everything on your plate will make you forget the expense of waiting for a table.
To beat the long wait, you can: a) sit at the bar downstairs, which is usually open, b) take out your meal...by sitting at the bar, you can ask for everything to go, which they'll happily oblige, or c) have a slice of cheesecake to kill the 35 minutes of waiting, and at least you'll get the slice for which you would normally be too full at the end of the meal.
Pros: Great food