On one hand, their prices are high, but you also have to consider the fact that in the age of ToysRUs and Targets on every corner, it's good to go local! The staff is knowledgeable and helpful. The selection is good and it's big enough that the kids can try the ride ons and play with some of the toys without disrupting shopping. They have a pretty good baby gear and baby gift section and some unique wood toys you don't find at the homogenous chains. They do carry the name brands though - Little Tykes, Leapfrog, Kinex, to name just a few. Dolls, bikes, trains, this is your place! They also are very active in the community, offering fundraising opportunities. They offer free giftwrap for the wrapping impaired. If the prices spook you, send the grandparents!