What started as one man's passion has turned into a family's tradition. Sigmund Sorg founded Sorg Jewelers in 1900 in Roanoke, Illinois. Now third and fourth generation Sorg's are in charge of the storied family business. John Sorg (Sidney's son) is President and Darin Sorg (John's son) is Vice - President. Within their two locations in downtown Goshen and on County Road 17 in Elkhart, they carry on the tradition and legacy of trust, high ethical standards, knowledge, fair pricing, and value through their two stores. It is a simple, yet crucial formula for the stores' success. Everything else builds from those five important keys. The staff at Sorg's feel that their attentive, superior service and their consistency in their high quality of jewelry are some of the main reasons that keeps clients coming back, generation after generation - now for over 115 years. From fine diamonds, jewelry, custom-made jewelry, watches and gifts for all budgets, we are your special occasion destination!