As far as Hallmark stores, go, this is one of the nicer ones I have been in! The front is always decorated in the newest trinkets that are in style for the season! They always have great sales-they seem better than the other stores I have been in! Their staff is especially nice and they are always super sweet when I bring my kids in! Of course they have a huge selection of cards, which is nice! I am always able to find something in there to buy for myself or someone else!