I find the Sentry food store in Whitewater to be much more overpriced than other food stores such as pick-n-save in the next town. Unless it is on sale you can pretty much plan on even the generic prices being higher. I have not been able to figure out why, except maybe because its in a college town and is the only grocery store? I am disapointed that I feel the need to drive 15 miles, or 20 minutes to Delavan just to do my grocery shopping, I find the multi-store competition keeps prices lower. Otherwise the workers are friendly, and the sale stuff are usually good prices.