Samuels Diamonds is where style meets value. Whether it’s our bridal, diamond, or fashion, we design and craft our own jewelry to be unique, but affordable. We offer jewelry that is designed to be noticed. And designed to get you noticed. Samuels Jewelers has been serving jewelry customers since 1891. Our 120-year diamond tradition began in San Francisco, where Albert Samuels first opened his doors in 1891. The three story building on Market Street housed 40 jewelers who designed and skillfully created fine jewelry to exacting standards. The entire first floor showcased the results of their master craftsmanship. However, Albert Samuels felt having the best jewelry meant little without exceptional customer service. Today, we are committed to preserving the principles of quality, value and customer service excellence established by our founder over 120 years ago.