Riley Toyota has been serving the Jefferson City area as a Missouri new and used Toyota dealer since 1991, and we're proud to say that many of our customers have come back to us time and again. Why? We think it's because we make it our goal to provide the most enjoyable and hassle-free car buying experience possible, whether you're looking for Toyota vans, trucks, cars, or SUVs. How do we do it? It starts with award-winning service from our friendly Toyota sales team, an unbeatable Toyota selection full of great deals, and ongoing Toyota service that you can count on.