Rubber B is a Switzerland-based rubber strap manufacturing company known for its range of alternative premium rubber straps for luxury watches. The company was founded in 2010 by a group of entrepreneurs who specialized in the manufacturing of high-end jewelry and watches. Rubber B is the world’s first brand to sell integrated rubber straps for leading watch brands like Rolex, Patek , Audemars Piguet, Tudor, Panerai, Apple, IWC, Omega, and Breitling to name a few.