No doubt Hilton Time Square has an exceptional location. But I expect more. They don't provide a shuttle from the airports to the hotel, which seemed like a no brainer when it comes to customer service. The rooms are incredibly beautiful and very comfortable.
I'll have to say that when it was raining, they provided umbrellas for all of their customers. That was really nice, but I bet as much it was to stay there, it was included in the price of the room.